BMF takes top gong at AIMIA Awards
Ad agency BMF took the big prize of the night at the AIMIA Awards – named best of the best for its PlayStation Games Universe work.
The awards – organised by the Australian Interactive Media Industry Association – were presented on Friday night.
CEO John Butterworth said: “Digital continues to grow beyond marketing and advertising and has quickly established itself as the medium of trust for commerce and government. These awards prove that, with representation this year from major banks, the defence department, large retail brands, and leading NGOs including the United Nations.”
The winners:
- Best Advertising or Marketing: Jumper – Soap Creative / 20th Century Fox
- Best Children’s: The Playground – ABC Television
- Best Classifieds & eTrading: TrueLocal.com.au
- Best Cross-Platform Content or Content Integration with an Offline Advertising Campaign: UN Voices – Saatchi & Saatchi / The Hyperfactory / Mobot
- Best Cultural, Lifestyle or Sport: 12 Canoes – Wanted Digital
- Best Use of Social Media: Sony Australia The Quantum Code – Euro RSCG
- Best Enterprise: Resn 08 – Resn
- Best Entertainment: PlayStation Games Universe – BMF & Sony Computer Entertainment
- Best Export Achievement: TigerSpike – Phoenix Platform
- Best Financial Service: BankWest Happy Banking – Host
- Best Learning & Education: 12 Canoes – Wanted Digital
- Best Mobile Advertising or Marketing: UN Voices – Saatchi & Saatchi / The Hyperfactory / Mobot
- Best Mobile Product or Service: EA direct-to-consumer mobile site – Electronic Arts / Front Foot Media
- Best News, Media or Reference: Wotnews.com.au – Boomworks
- Best Non-profit or Government: UN Voices – Saatchi & Saatchi / The Hyperfactory / Mobot
- Best Retail: Champagne Gallery – R&B Creative Communication
- Best Science, Health or Environment: Catchment Detox – ABC Science / ABC Local Radio / CSIRO / eWater CRC
- Best Student Project: iWiFi Bondi – Institute of Interactive Media and Learning / UTS
- Best Tourism or Travel: Tourism Queensland Web TV portal – Clemenger Harvie Edge / Viocorp
- Best Word-of-mouth, Peer-to-peer or Viral: Sony Australia The Quantum Code – Euro RSCG
- Effectiveness Award: Tree People Genesis Energy – Lowe Sydney
- Best of the Best: PlayStation Games Universe – BMF & Sony Computer Entertainment
Outstanding Contribution: Peta Pash, Project National Manager, mega (Mobile Enterprise Growth Alliance)
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Well done BMF.
But that S&S UN Voices things? They obviously deserve an award for awards entry writing.
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