BMF, The White Agency, Hill + Knowlton and RAPP to do battle in Mumbrella360’s live pitch

360 logoThe agencies doing battle in The Live Pitch at Mumbrella360 can today be revealed.

The four agencies – representing four different disciplines – will present on stage a response to a brief challenging them to use Australian film and television as a driver for international tourism.

They will present to a high level panel including Graeme Mason, CEO of Screen Australia, Matt McInnes, GM of consumer marketing at Tourism Australia and actor, producer and director Claudia Karvan.

The session will be moderated by agency relationship expert Darren Woolley, boss of TrinityP3.

The four agencies are:

  • Representing a PR-led strategy: Penelope Holloway, managing director of Hill + Knowlton strategies;
  • Representing a data-led strategy: Simone Blakers, MD of RAPP;
  • Representing the world of creative agencies: Dominic Stinton, CEO of BMF;
  • Representing digital: Mike Barry, creative director, The White Agency

Mumbrtella360 takes place next Wednesday and Thursday. To view the programme and book tickets, click here.


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