BMF’s Lu Borges resurfaces at US agency Mullen Lowe

Mullen Lowe has appointed BMF’s Lu Borges to the newly-created role of head of US brand and communications. Abigail Dawson has stepped into Borges’ former role as group communications director at BMF Australia.

The announcement:

MullenLowe has named agency communications executive Lu Borges to the newly created role of head of MullenLowe US Brand and Communications. She will help craft and drive the next chapter of the agency’s brand.

Reporting to Lee Newman, CEO MullenLowe US, Borges will oversee the team responsible for all agency touchpoints, including agency communications, owned channel content, thought leadership, and internal communications. Borges will also lead the MullenLowe US awards and industry event strategies.

“Lu is an energetic, whip-smart, former attorney,” says Newman. “She’s a gifted sax player who played with Kenny G and a brilliant linguist who translated for Hillary Clinton. A true renaissance woman. If she can do all that I can’t wait to see where she takes the MullenLowe brand. We are excited to centralize communications with one holistic approach managed by a single leader — and we’re even more excited that that leader is Lu.” Her experience includes 16 years leading creative agency communications, with in-depth knowledge of developing and managing agency reputations, advertising award festivals, public relations, and new business activities. She recently served as group communications director at creative agency BMF, creative technology agency Orchard, and the Enero Group in Australia.

Borges arrives at MullenLowe following a surge of business growth and at a time when the agency has established itself as one of the most effective creative agencies globally. The Effies named it the most effective agency network over the past eight years, and MullenLowe Boston was the second-most effective agency in 2020 and 2021. It is now on a creative hot streak with the LA office turning heads with the Corona campaign featuring Snoop Dogg and Bad Bunny, and the New York office getting tongues wagging with a buzzy Super Bowl teaser.

“MullenLowe US’ trajectory and innovative approach to top-tier creative work is apparent from across the globe,” says Borges. “I have been welcomed into an agency with not only incredible talent and potential but most importantly, with lovely human beings. I am incredibly excited to join the leadership team and to contribute to elevating MullenLowe’s creative product and culture across the US.”

Borges has a proven track record of building not only agency brands, but fuelling culture and creativity. Before her eight years working for Australia’s most effective and creative agency BMF, she was pivotal in building awareness and recognition for renowned Spanish agency, Shackleton (part of Accenture Interactive). She holds a master’s degree in community management, a certificate in business communication, a master’s degree in political action and international law, and a bachelor’s degree in law.

Before spending eight years in Australia, Lu called many places home, including Brazil, Mexico, Venezuela, Switzerland, the U.S., and Spain. She now lives in Los Angeles with her family.

Source: Sweat and Co media release


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