BMF’s Matthew Melhuish takes on Photon role as Jeremy Nicholas becomes CEO

Tim Burrowes

June 21, 2010 9:09

Matt_Melhuish_BMF_Mumbrella BMF founder Matt Melhuish has been called in to play a bigger role in troubled parent company Photon, the agency has announced.

Melhuish – who will still spend the vast majority of his time on BMF – will become executive chairman of the agency, while executive planning director Jeremy Nicholas will be promoted to the CEO role.

According to the announcement: “In this new role, Matthew will focus on business development for BMF (both domestically and overseas) and on working with the broader Photon group of companies.”

Nicholas has been with BMF since 2001, and a board member since 2005, and recently became deputy chairman of industry body The Communications Council. He is also chairman of the Account Planning Group.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Marin 21 Jun 10

(edited by Mumbrella)
Congratulations to you Jeremy and Mathew Melhuish on a job well done!

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jim 21 Jun 10

jeremy philips? isnt this his first gig in advertising? 5000 staff 49 companies!
he will need an interpreter holding his hand every day. does MM have that much free time?

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Todd Alchin 23 Jun 10

Congratulations, Jeremy. That’s huge.

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