BMW pitches media; incumbent battles holdcos
German auto brand, BMW is once again pitching its media account, Mumbrella can reveal.
The account, which is understood to be worth as much as $20 million in annual billings is currently held by Atomic 212, won in 2020 from Dentsu’s Vizeum.
Agencies join the race for BMW’s media account
The pitching market is heating up domestically, with RFP’s currently out for brands including Priceline, Victoria University, Cricket Australia, 40 Winks, Momentum Energy, and more.
Atomic 212 did not provide comment, however, Mumbrella understands it is looking to retain the pitch against a number of international holding group agencies.
BMW did not respond to Mumbrella in time for this article’s publishing.
Just over a year ago, BMW Australia appointed Alex McLean as its new general manager for BMW marketing, replacing Tony Sesto, who spent 12 years at the company.
Sesto joined Marshall White as chief commercial officer, while McLean stepped across from head of marketing for BMW Mini Australia and New Zealand.
Last year, the brand also reappointed Clemenger BBDO and Colenso BBDO as its creative lead agencies in Australia and New Zealand, following a pitch.
Got a tip?
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
Linkedin
Small correction, it was Vizeum (gone but not forgotten), not Vizium
User ID not verified.
Thanks ex-staffer. Silly mistake!
Calum – Mumbrella
Have your say