Body+Soul moves under WHIMN umbrella in strategic realignment

News Corp Australia has announced that its Body+Soul brand will now operate under the umbrella of the WHIMN network in a strategic alignment that allows for a better commercial offering to brands and more connection between content for consumers. The move will not affect the teams of either Body+Soul or WHIMN, News Corp said.

News Corp has also announced Georgi Pell, current marketing director for WHIMN and, has been appointed to the role of general manager of WHIMN.

Pell said she was excited by the opportunity to continue the evolution of Body+Soul and the expansion of WHIMN.

“Body+Soul has a huge role to play when it comes to guiding the health of Australians and we have ambitious plans for the category which will create a seamless experience for our consumers and our customers,” Pell said.

“Body+Soul’s approach to health and well-being is holistic – it’s physical, mental, emotional and spiritual well-being. Our experienced editorial team, credible experts and health influencers are united in delivering the best content offering for today’s consumer.”

Pell: Body+Soul has a huge role to play

The Body+Soul digital platform now operates under the WHIMN banner, but there will be no other changes to the print or digital platform according to News Corp. The move instead gives the publisher the chance to align the two entities as a commercial proposition for brands and offer a wider network of content for consumers.

Body+Soul currently consists of a weekly print insert in six Sunday mastheads, a website, video content, podcast series, events and social channels.

News DNA managing director Julian Delany said: “The health and wellness category is a rapidly growing category and a key pillar of our business. We are heavily invested in Body+Soul and have comprehensive and targeted plans for the expansion of this iconic brand.

“I’m delighted that Georgi will be leading the team as we evolve the body+soul offering to identify new opportunities for consumers and customers.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.