Bohemia and M&C Saatchi win full-service account for Plush

Sofa specialist Plush has appointed M&C Saatchi and its media agency Bohemia to service its creative and media account following a competitive pitch.

The $7m business will be serviced from the group’s Melbourne offices. 

Bohemia and Plus are working together once more

Bohemia and Plush have worked together previously, however parted ways when Plush relocated its support office to Victoria in 2014.

Wes Kerr, chief marketing officer at Plush said it was good to be working together once more.

“I’m excited to reignite our relationship with Bohemia and to have M&C Saatchi come to the party as well,” he said. “We were suitably impressed when the team proposed this integrated offering during the pitch process and I can’t wait to get to work with them again.”

Sam Westaway, Bohemia Melbourne’s media director, said it was a special win for the agencies.

“We are really looking forward to the partnership and developing the new brand platform. It’s clear our unique offering is resonating with Melbourne marketers,” he said.

Andy Cairns, managing director of M&C Saatchi Melbourne added: “Plus has a proud history of innovation and disruption, which is exactly the kind of work that excites us. This appointment is testament to the power of our combined creative and media team. Sam [Westaway] and I are thrilled.”

Plush joins Racing Victoria and Harris Scarfe on Bohemia Melbourne’s client roster.


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