Bohemia appoints head of content Chloe Schneider

M&C Saatchi Group’s media agency Bohemia has appointed Chloe Schneider as head of content.

Schneider has relocated back to Sydney from New York for the role. Most recently she was vice president of brand and integrated marketing at lifestyle media brand MindBodyGreen.

Schneider is moving from New York for the role

Prior to her three years at MindBodyGreen, Schneider spent time at Mashable, holding roles including director of branded content strategy.

“While saying goodbye to MBG and life in New York wasn’t easy, I could not be more excited to join Bohemia,” Schneider said.

“Creating content and developing brand platforms is what makes me excited for work everyday, so the move to the Australian business was a natural fit. I’m incredibly excited to be joining such a prestigious Group in M&C Saatchi and look forward to working closely with the remarkable roster of clients to achieve their goals ten-fold.”

CEO Brett Dawson said recruitment for the role was competitive.

“We were inundated with great talent when recruiting for this role and after an extensive process Chloe really stood out. She is whip smart, super nice and will bring years of Australian and US experience to the team, helping us push further into the branded content and social commerce space,” he said.

“It’s great to bring such great talent home to Australia and Bohemia.”

Towards the end of last year, Bohemia was appointed to the media account for Eftpos.


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