Bohemia wins Fever-Tree Australia media pitch
Premium mixer brand, Fever-Tree Australia, has appointed M&C Saatchi Group’s media agency Bohemia to its media account, following a competitive pitch process.
The pitch, which was led by the brand’s head of marketing, Caroline Wood, and brand manager, Laura Utting, concluded in December last year.
“We are excited to appoint Bohemia as our media planning and buying agency for the next stage of our growth,” Wood said of the appointment.
“Throughout the pitch process they demonstrated unrivaled insight into our growth audiences and handcrafted media solutions that were bespoke to our brand, business and category.”
Fever-Tree, which boasts a range of mixers including tonic, sodas, cola, gingers and cocktail mixers, operates in the on-premise and retail sectors.
Bohemia’s chief executive, Paul Hutchison, said the agency is thrilled to “help continue their category-leading growth”.
“Just one sip of a mixed spirit drink with Fever-Tree, and you know it’s the only mixer you will ever use again; it simply tastes better, much, much better,” he said.
“We just need to get Fever-Tree into the hands and glasses of more Australians at home and when they are out and about. We will do this through handcrafting memorable media that moves growth audiences to purchase and consumption.”
Fever-Tree joins Bohemia’s client roster which includes the likes of Ryman Healthcare, whose strategy and creative duties also sit within M&C Saatchi Group, Schneider Electric, and Australian Retirement Trust.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Bohemia
Caroline Wood
Fever-Tree
Fever-Tree Australia
Laura Utting
M&C Saatchi Group
Paul Hutchinson
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