Bolster and Common State merge to form agency group, welcomes Bacardi-Martini as first client

July 13, 2023 4:30

Culture marketing specialist Bolster has merged with arts and entertainment PR agency Common State to form a new agency group, Bolster Group, Mumbrella can reveal. The group has welcomed its first combined client, Bacardi-Martini Australia.

Bolster Group will provide a full-service offering that incorporates communications, creative, media, PR, talent and influencer management, events, digital and commercial rights services.

Bolster Group is made up of four separate agencies

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.