Bolster Group wins adland ARIA in packed field
Bolster Group has taken the ARIA for best use of an Australian recording in an advertisement for its use of Indigenous artist JK-47’s music in its Cancer Council campaign, End the Trend.
Bolster Group beat out Fox Sports Australia, Howatson+Company, 72andSunny, and Collider/Mirimar for the award.
“This award is extra special because it recognises the power and impact Australian music can have on a campaign,”Bolster Group’s head of strategy and growth, Darren Levin, said.
“The Slip Slop Slappin’ Remix was a true collaboration between Bolster Group, Publicis Groupe Australia, Laneway Festival and our clients at Cancer Council Australia and the Australian Government – but this wouldn’t have happened without JK-47. JK took something that was so iconic, so ‘80s, and didn’t just make it his own, but made a sun safety message relevant for young Australians.”
The win marks the second year that adland has been included in the ARIA categories, however this year, all entrants were required to take the following pledge to invest music budgets into homegrown artists as part of the entry conditions: “Our agency pledges support for homegrown music by elevating our work with local voices, sounds and stories, and encouraging our creatives to invest music budgets into homegrown artists.”
JK-47
All entries had to be created by an Australian agency, and use a sound recording with an Australian citizen, permanent resident, or other eligible artist controlled, or distributed by an ARIA member.
Innocean Australia and Australian Marine Conservation Society won the inaugural award in the over two minute category, for their Voice of the Sea campaign featuring music by John Williamson. The winners of the two minutes or less category last year were 72andSunny with Campfire X for Google Helping You Help Others with music from Baker Boy.
ARIA CEO Annabelle Herd recently urged the local advertising industry start using Australian artists in their campaigns.
Appearing on Mumbrella’s one-on-one podcast series, Herd said advertisers should “at least take a moment to think: ‘Could I use an Australian recording in that ad?’”
She said the award recognising this is to “create a little bit of an incentive” to use local music, “but also just to reward those people that do”.
“I would just say, please put Australian music on your agenda,” she said.
“I mean, in the TV world, we used to talk a lot about the importance of Australian content, and it is super important that as a whole media, we continue to get Australian stories to Australian audiences.”
Check out the campaign, and the full list of ARIA winners below.
Best Independent Release — Angie McMahon
Best Country Album — Troy Cassar-Daley
Best Video — “Dance With Me” by Tones and I
Best Dance Electronic Release — “Saving Up” by Dom Dolla
Best Cover Art — Kill The Dead by Daniel Boyd and Nomad Create for 3%
Best Use Of An Australian Recording In An Advertisement — “End The Trend” for Cancer Council and Bolster Group by JK-47
Best Jazz Album — Full Chorus by Mildlife
Best Classical Album — A World Outside by Sophie Hutchings
Best Group — Royel Otis
Best Adult Contemporary Album — NARA by Emily Wurramara
Best Hard Rock / Heavy Metal Album — Only One Mode by SPEED
Teacher Of The Year — Nathaniel Miller of Bulman School, Bulman Community, Arnhem Land, Northern Territory
Best Hip Hop / Rap Release — Kill The Dead by 3%
Best Pop Release — “You Just Got Me Started” by Troye Sivan
Best Children’s Album — DANCE MODE! from Bluey
Best Engineered Release — Chris Collins for Pratts & Pain by Royel Otis
Best Produced Release — Chris Collins for Pratts & Pain by Royel Otis
Michael Gudinski Breakthrough Artist — I Love You by Teen Jesus and the Jean Teasers
Best Soul / R&B Release — Sweet Justice by Tkay Maidza
Best Blues and Roots Album — Tender Heart by Mia Dyson
Most Popular International Artist — The Tortured Poets Department by Taylor Swift
Best Original Sountrack Or Musical Album — Faraway Down by Various Artists
Best World Music Album — Warrangu: River Story by Dobby
Best Australian Live Act — The Second Act Tour 2024 by Missy Higgins
Best Rock Album — Pratts & Pain by Royel Otis
Song Of The Year — “The Worst Person Alive” by G Flip
Best Solo Artist — Something To Give Each Other by Troye Sivan
Album Of The Year — Something To Give Each Other by Troye Sivan
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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