Bondi Advertising wins Lucky
After a series of projects, Sydney-based Bondi Advertising has won Lucky Drink Co as a retained client.
The drink company’s brands include Lucky Beer and the forthcoming launch of Lucky Cider.
The work already in the market includes this tactical piece which appears in Bondi:
Charles Smouha, the owner of Lucky Drinks Co, said: “Working with the Bondi boys for some time now anyway and with a great response to the work from both trade and consumers, we’re excited to lock into an ongoing longer term relationship.”
im moving my car…to bondi,
‘He who choose’, or ‘he who chooses’?
English experts opinion please.
Erm I think that’s part of the joke Duh-no. Its coming from the buddha’s mouth…
Nothing whatsoever to do with Lucky Beer, but you’d reckon whoever’s handling McDonald’s online media might think twice about going ahead with their page takeover today on the Fairfax newsites.
Going to The Age to get the latest updates on the disastrous floods, only to have the page taken over by Warnie flogging battery chicken chunks doesn’t really engender a lot of love for the golden arches.
Just ‘coz you’ve booked it way in advance, and just ‘coz the newsites are getting a lot of eyeballs right now, doesn’t mean it’s a great idea.
Sorry for the thread hijack.
Old hack’s headline attempt:
Lucky Beer.
$49.99 case.
Lucky you!
Well done.
But… that is some ugly typography.
Dunno, Confucious say ‘some people is fuckwit’
Old hack’s next headline:
Lucky Beer and Bondi Beach.
Double happiness.
Lucky you!
if BG is bobbi gassi then yes we need your typography skills brother!
Old hack’s next headline:
Free Lucky Beer glass with every 6 – pack.
Lucky you!
Props that you know who Bobby Gassi is. 🙂
Bobbi was my first ever boss and a typography legend!
Old hack’s next headline:
Lucky Beer.
5:30 on Friday afternoon after long week.
Lucky me!
this is just rubbish. the article and the ad. If Lucky Beer want to actually sell anything suggest they call Old Hack. He’s spot on.
hey hammer you must be on the hammer.
maybe you and Old Hack should form your own agency Hammer & Hack: hired puns.
old hack:
http://www.awardschool.com.au/
applications close today. good luck!
old hack, stop giving away this gold! theres a greeting card agency out there that’s dying for such pun-ishing taglines…
Old hack’s next headline:
Lucky Beer,Bobbi Gassey and tight budget.
Lucky you!
As awful as Old Hack’s lines are (and God knows what they think they’re doing posting creative thoughts up here) I can’t actually see that they are using any ‘puns’.
Lucky You is hardly a pun, is it?
confucius say, it easier to destroy than create
Old hack’s next headline:
Lucky Beer.
Chinese New Year.
Lucky you!
Old hack’s next headline:
Brewed on China’s Thousand Island Lake.
Lucky Beer!
What about just a picture of a blast-furnace hot girl/guy holding it – with the simple tagline: Lucky Beer….
Hey Bvr,
Here you go!
Lucky wisdom crowded elevator always smell different to midget.
Lucky wisdom say man with tight trousers is pressing his luck.
Don’t drink Lucky beer and park – accidents cause people.
Lucky say, state of pregnancy exist when woman takes seriously something poked in fun.
Lucky wisdom say he who buries a man’s wife alive, should not expect to sit at that man’s dinner table without the subject coming up.
Lucky like cricket not baseball. Baseball all wrong — man with four balls cannot walk.
House without toilet is uncanny.
Lucky wisdom say panties not best thing on earth, but next to it.
Lucky wisdom say It is good for girl to meet boy in park, but better for boy to park meat in girl.
Lucky say man have more hair on chest than woman, but on whole woman have more.
Lucky wisdom say man who cut self while shaving, lose face.
Lucky wisdom say man who eats photo of father, soon spitting-image of father.
Lucky wisdom say man who lay woman on ground gets piece on earth.
Lucky wisdom say man who take sleeping pill and laxative on the same night will wake up in deep shit.
Lucky wisdom say wise man never play leapfrog with unicorn.
Lucky wisdom say don’t sweat the petty stuff … and don’t pet the sweaty stuff.
Lucky wisdom say man who scratches ass should not bite fingernails.
You owe me a beer. PGR
Goldmember you really funny man.
No one top this post, though some fools will try.
Tell me, is it really Gold?
fools gold!
That u Steve?
Sounds like someone browsed /b/