Bondi Hipsters respond to Old Spice’s ‘Mom song’ with ditty about Dom’s manliness

Old Spice has recruited the ‘Bondi Hipsters’ to present an Australian take on the brand’s ‘Mom song‘ used in the US to market the brand.

The Bondi Hipsters, Christiaan Van Vuuren and Nick Boshier who play hipsters Dom and Adrian, sing to Dom’s mum’s about how he’s a man now capable of tying his own shoes and who has his own Medicare card.

Dom and Adrian sing their farewell about Dom moving out of home before explaining where his manliness came from. The answer – Old Spice.

Old Spice brand manager Rachael Read said: “We are thrilled to release ‘Man Song’, a locally created music video, inspired by viral Old Spice ad ‘Mom Song’, today. The unique tension point between mums and their sons as they transition from boyhood to manhood proved rich creative territory for us.  By bringing this to life creatively with the Bondi Hipsters we were able to remind guys of how Old Spice can help them navigate this unique journey in a fun, shareable and uniquely Australian way.”

Hausmann Communications is the creative and PR agency for the campaign.

The video is a response to Old Spice’s ‘Mom song’ which features mothers singing about how Old Spice turned their baby boys into men.

Van Vuuren and Boshier broke through via YouTube in 2012, and were the face of online fashion site The Iconic in 2013 before having a TV show on ABC.


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