The first installment of the ‘Bondi Hipsters do the Olympics’ web series has been released.
Karen Stocks, head of YouTube and Display at Google Australia told Mumbrella: “The Bondi Hipsters are very good at appealing to an audience and having a conversation with that audience. Dramatised drug use is not against our guidelines. We wanted to create lots of content around the Olympics, a wide range of content from multiple viewpoints.”
The four-minute video shows the characters Dom and Adrian stumbling pantless around London, and turning their backs on the fireworks over the Olympic Stadium.
The made-for-YouTube film has gained 10,000 views in two days.
The clip features Dom, played by ex-JC Decaux executive Christiaan Van Vuuren, and Adrian, played by Beached Az creator Nick Boshier, choosing not to attend the Olympic opening ceremony, but instead to “get a bag of pingers and not sleep for fifty two hours.”
The costs for the five person production team to travel and stay in London were covered by search giant Google, but there is no branding or mention of the sponsorship in the web series.