Bonds addresses the ‘turtleneck’ vs ‘crewneck’ debate in ad for universally comfy underwear
Bonds has taken to the men’s locker room in its latest ad.
The topic of circumcision is disguised as locker-room chat between men clothed in turtleneck and crewneck jumpers, with both sides coming to the agreement they are comfy in their undies.
It is the first campaign Clemenger BBDO Melbourne has created for the brand in several years, despite being on Bonds’ agency roster. The agency is currently on the shortlist for Bonds’ creative pitch, alongside Leo Burnett Melbourne which joined Clemenger on the agency roster in 2014 and produced the majority of the brand’s recent work.
the worst time to loose your mojo is during a pitch.
Hope it feels good being all snide and clever.
Good luck beating this when you take on Bonds.
They need to work on their product. step one is killing them by making a better product.
This is great.
PS – optional sunroof is the way to go, anything less is mutilation!
Funniest thing I have seen for a long time.
Thank god for Aussie comedy
This is hilarious.
Thank god, an ad that’s not an earnest manifesto with ‘slice of life’ moments.
Genital mutilation is no laughing matter — whether the victim happens to be male or female. This ad is deplorably sexist. It normalises violence against male children and babies. It sets back the struggle to end the barbaric practice of non-consensual, non-therapeutic male circumcision.