Bonds features dancers to ‘light it up this Christmas’
Clothing and underwear retailer Bonds has told Australians to ‘light it up this Christmas with Bonds’.
The 30 second television commercial shows a group of men and woman dancing to All Stars by Martin Solveig featuring Alma.
In shorter seven second versions of the ad, children are seen stepping on red stars and running around in Bonds’ children’s range.
Bonds has a roster of creative agencies including Leo Burnett Melbourne, Clemenger BBDO Melbourne and AnalogFolk.
The campaign currently includes seven different ads.
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