Bonds’ latest campaign set in the outback, where it’s too hot for clothes
Bonds has released its latest tongue in cheek campaign with Leo Burnett Melbourne to mark the launch of the new Bonds Originals underwear range.
Set to Rock N’ Roll Graveyard by Melbourne band Jazz Party, the ad sees models walking around the fictional town of Cool Springs; driving, playing golf and lugging bags of ice about in their Bonds.
Directed by Gracie Otto, the film was shot in the real life town of Coober Pedy. Several locals make an appearance throughout the spot in their Bonds.
I am totally thrilled with the new OUTBACK AD for BONDS!!!!
Well done!
I grew up in Coober Pedy and the house used is my fathers home.
It brought tears to my eyes!!!
This is true Australia…
outback undies getting down and dirty!!
AWESOME AWESOME AWESOME
A JOB WELL DONE . BRAVO
This ad is fresh and definitely a conversation starter. My 12yo told me that he didn’t know women had hair under their arms! Love it!!
So so degrading on females add on bonds underwear, come on people, legs spread. Even my husband mentioned what does it mean. We don’t need to see the insides
Every campaign by bonds now is a disgrace. Pedophile bait. [Edited under Mumbrella’s comment moderation policy].