Bonds launches ‘Originals’ Sweats campaign featuring Flume
Bonds has launched a new ‘Originals’ Sweats campaign featuring record producer and DJ, Flume.
The announcement:
BONDS RELEASE ‘ORIGINALS’ SWEATS CAMPAIGN AND FILM FEAT. FLUME, DUCKIE THOT AND MORE
April 2018
BONDS has collaborated with a crew of Australian originators from the worlds of music, film and fashion in the ‘ORIGINALS’ campaign introducing BONDS new SWEATS range.
The ‘ORIGINALS’ lineup is headlined by Harley Edward Streten a.k.a. Flume, Grammy award winning artist from Sydney in his first ever fashion collaboration.
The diverse cast of Australians killing it internationally also includes model Duckie Thot, actors Keiynan Lonsdale, Samara Weaving and Natasha Liu Bordizzo and style icon Rachel Tee Tyler.
The dynamic music video behind the campaign asked originators to come to set and put their own spin on Flume’s distinctive track ‘Heater’.
The SWEATS range both respects and redefines BONDS classics, playing with nostalgic Bonds basics and current icons by injecting bold colour on colour combos into outerwear inspired by contemporary streetwear. Made from sustainably sourced Aussie Cotton,
BONDS SWEATS are clean, refined basics that cut through the fashion noise. BONDS Marketing Manager, Emily Small, says the campaign encapsulates Bonds ethos, ‘BONDS is for every Australian. No matter your age, size, ethnicity or personal style. ‘ORIGINALS’ both celebrates inclusivity and encourages our customers to push boundaries and be comfortable being different.’
