Bonds launches print campaign promoting denim chambray shirt

BONDS_Jai & ElyseBonds has launched a print and online campaign for the Autumn/Winter season, with the campaign featuring model and Bonds ambassador Elyse Taylor and actor Jai Courtney.

The campaign, shot by fashion photographer Steven Chee, features Taylor and Courtney, best known for film Divergent, wearing the brand’s “iconic piece” for the season, a denim chambray shirt.

It showcases the brand’s foray into fashion and lifestyle apparel, expanding upon its existing leisure, underwear and activewear range.

The campaign launches in Australian publications and on the Bonds website this month.




BONDS_Jai & Elyse


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.