Bonds reunites with Miranda Kerr to launch new Swim line
With new swimwear line Bonds Swim, Bonds has stepped into the popular activewear market.
The Bonds Swim campaign features Australian supermodel Miranda Kerr, who first worked with Bonds in 2002 and rejoined the brand last year for the ‘Classics’ campaign and the centenary celebrations campaign.
I usually love Bonds work, but this is pretty ordinary and feels like a massively wasted opportunity given the talent. I fear they spent all of their budget on Miranda and didn’t have anything left for the campaign itself.