Bonds opens annual Bonds Baby Search competition with ‘share the love’ campaign

February 12, 2019 9:41

Bonds has opened its annual Bonds Baby Search competition with a ‘share the love’ campaign created by Emotive.

The campaign aims to reposition the 15-year-old competition as a celebration of love and babies across Australia.

Emotive and Bonds used the strategy “the best thing about love is sharing it”.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Bonds Bonds Baby Search emotive Share the love

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