Bonds opens pop-up store in Myer as part of new campaign for its sports fashion launch

January 25, 2016 10:22

Bonds has launched a full-blown push into the women’s active sportswear space taking on giants such as Nike and Adidas.

The fashion and apparel arm of Pac Brands launched tentatively into the market two years ago but is now taking a united approach to its offer with exclusive outlets in Myer showcasing the entire range in a single space for the first time.

Previously shoppers had to visit several different departments of a retailer to assemble a complete outfit.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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