Bonds has teamed up with social media influencer Sarah Ellen as part of the launch of its Autumn/Winter campaign.
Sarah Ellen has been announced as the newest Bonds girl.
An actress, model, and creative director, Ellen has previously worked on Neighbours as well as for brands such as Dior and Prada, and will join the list of Bonds girls including Miranda Kerr and Ruby Rose.
As part of the new campaign, Ellen will showcase the brands’ ‘retro-inspired sporty range’ of underwear and clothing directly through her social media channels and blog.
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Bonds hopes to extend its reach and target message through social, with Ellen to create content with Bonds whilst in the US, as well as by taking over Bonds’ Snapchat account for the next few months.
Ellen will creatively direct a campaign later this year.
The announcement is part of Bonds’ larger content strategy, which will see Ellen creatively direct phase two of the campaign laster this year.