Bonds tease audiences with cryptic ‘BOOBS’ logo

Bonds has launched a cryptic teaser campaign in which its logo has been altered to read “BOOBS”.

Bonds Boobs

The teaser campaign launched the new logo on billboards across Brisbane, Melbourne and Sydney. Bonds’ Facebook page has also been updated with the new image.

According to the Bonds website, all will be revealed this coming Sunday October 13.

A spokesman for Bonds told Mumbrella that it would not be commenting until after the reveal.

Bonds’ creative agencies include Clemenger BBDO Melbourne, and Banjo advertising, while MediaCom, Holler and Meverick are also on the roster.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.