Bonsoy launch new non soy range via Thinkerbell

Kalila Welch

November 13, 2023 10:05

Best known for it’s soy products, Bonsoy is breaking the mold with a new series of sparkling canned beverages, debuted to the world in the latest campaign from Thinkerbell.

The latest iteration of the brand’s ‘But Is It Bonsoy’ platform, the work has gone live across digital, social and OOH in NSW, QLD and VIC,

Thinkerbell handled both creative and media, continuing a tradition of developing anamorphic creative to land on the 3D billboard at Melbourne’s Bourke Street Mall.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Bonsoy Thinkerbell