Bonsoy launch new non soy range via Thinkerbell

Best known for it’s soy products, Bonsoy is breaking the mold with a new series of sparkling canned beverages, debuted to the world in the latest campaign from Thinkerbell.

The latest iteration of the brand’s ‘But Is It Bonsoy’ platform, the work has gone live across digital, social and OOH in NSW, QLD and VIC,

Thinkerbell handled both creative and media, continuing a tradition of developing anamorphic creative to land on the 3D billboard at Melbourne’s Bourke Street Mall.

The Bonsoy billboard at Melbourne’s Bourke Street Mall

The campaign is the latest in what has been a busy few months for the indie agency, having launched new work for Bupa, Godfreys, Repco, Koala and Binge, as well as several pieces of work for Lifeline.


Client: Bonsoy

Media and creative agency: Thinkerbell 


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