Aussie shoppers looking for bargains, not brands, this Black Friday

Nathan Jolly

November 13, 2023 9:57

Australian shoppers are planning to spend more during the upcoming shopping season, but they will be hunting bargains, not brands.

This is according to new research from InMobi and Glance, which surveyed over 1,000 Australian and New Zealand smartphone users.

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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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