Boody hands corporate PR to Sling & Stone

Sustainable apparel brand Boody has appointed Sling & Stone to lead corporate brand PR in Australia.

The agency’s remit will focus on amplifying brand trust and authority in the competitive sector, as Boody looks to double down on its global marketing and communications strategy.

Recruited by Boody global head of brand and marketing, Ruth Haffenden, Sling & Stone joins the brand’s agency roster alongside creative agency The Hallway, media agency Speed and consumer PR agency Alt/Shift. The debut work from Boody’s partnership with The Hallway was launched in September.

Of the latest appointment, Haffenden said: “Sling & Stone’s proven track record in brand profiling and storytelling, and evident passion for conscientious brands that challenge the status quo, make them the perfect choice to help shape our corporate voice in Australia and beyond. Their reputation as the go-to agency for brands committed to innovation in all its forms is certainly well-founded.”

Sling & Stone has already gotten to work, launching a cross-channel campaign set to drive sector leadership by showcasing CEOs Elliot Midalia and Shaun Greenblo’s expertise.

Kasi Talbot, global head of consumer at Sling & Stone, said: “With manufacturers and retailers increasingly claiming sustainable credentials only to be unmasked as greenwashers, Boody’s genuine commitment to reducing environmental impact – while remaining extremely desirable products – makes our partnership a no-brainer.”

“And sustainable production is just the tip of the iceberg; from PFA-free period underwear, to experimental new fabrics and world-first approaches to cloth recycling, Elliot and Shaun are leading a brand that is going to truly change the way we think about clothing.”

Boody’s Ruth Haffenden will be joining Mumbrella’s 2024 Retail Marketing Summit lineup, in a session uncovering the importance of sustainable marketing on customer decision making.

Leveraging exclusive Boody customer research data, the session is set to reinforce the need for the other ‘Ps’ of marketing regardless of one’s sustainability efforts.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella in October 2023.

topics Boody Elliot Midalia Kai Talbot Mumbrella Retail Marketing Summit Ruth Haffenden Shaun Greenblo Sling & Stone

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