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Booking.com appoints Red Agency to PR account

Red Agency has won the public relations account for Booking.com, Mumbrella can reveal.

The agency will complete both PR and influencer led work for Booking.com.

A spokesperson from Booking.com told Mumbrella in a statement: “Booking.com, one of the world’s largest travel e-commerce companies and a digital technology leader, appointed The Red Agency to drive awareness of the unparalleled selection of Booking.com’s over 1.4m accommodation options among Australians. We’re looking forward to working with The Red Agency.”

Mumbrella understands Red Agency was appointed to drive creative ideas locally and assist global campaigns in having a greater impact.

Mango Melbourne is the incumbent agency for the travel fare aggregator which is owned by The Priceline Group.

Mumbrella understands Red Agency won the account following a closed pitch process.

Last week, Red Agency was appointed as the PR agency of record for renewable energy company Neoen.

Earlier in the year Red Agency won Mumbrella’s CommsCon Award for Large Agency of the year, also securing the Toyota account in the same month.

The agency also rebrand to Pink Agency for the month of October to raise awareness for breast cancer. 

Red Agency’s clients include Toyota, Cadbury, Heineken, Western Sydney University, Qatar Airways and Chandon.

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