Booking.com enlists cricket star Pat Cummins in latest work via adam&eveDDB ahead of T20
Booking.com has released an integrated campaign ahead of ICC Men’s T20 World Cup 2022 as the competition’s official accommodation and attractions booking partner, via adam&eveDDB.
The spot, ‘Unforgettable experiences start with a booking’, showcases that Booking.com has options for sports fans when they want to travel for an event, featuring cricket star Pat Cummins.
The integrated campaign will run in Australia from October to November during the tournament across digital, PR, radio and TV.
“As an avid traveller and Booking.com user myself, I know from experience that unforgettable travel experiences start with a booking. I had a fantastic time working with the Booking.com team on this campaign and hope it will inspire Aussies to book their trips and absolutely enjoy the upcoming summer of sport now that it’s safe and open to travel again,” said Cummins.
Arjan Dijk, senior vice president and chief marketing officer at Booking.com said: “We’re delighted to be celebrating one of the world’s biggest sports with the launch of our campaign that captures both the thrill of world-class competition and travel. The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of cricket fans around the world.”
Agency credits
Creative: adam&eveDDB
Production Company: FAMILIA
Paid: Mindshare Worldwide
PR: Red Havas
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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