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Booking.com invites Aussies to stay on Ramsay Street via Red Havas and Host/Havas

Booking.com.au has launched a new travel experience, giving Neighbours fans the opportunity to book a stay in the fictional home of Karl and Susan Kennedy at 28 Ramsay Street via Red Havas and Host/Havas.

The one-off, two-night ‘Nostalgic Neighbours Finale Stay on Ramsey Street’ will coincide with the airing of the finale episode of Neighbours on the 28th of July. Guests will experience a ‘backyard barbie and beers’ with Karl Kennedy (played by Alan Fletcher), before settling in to watch the final episode.

 

 

Alexandra Bryant, executive director at Red Havas, said: “When thinking of Aussie homes, it doesn’t get much more iconic than Ramsay St. Neighbours has been such a huge part of Australian culture for the last 37 years so it was the perfect partnership for Booking.com to showcase its choice, value and quality of Aussie homes on the site.

“Neighbours closing the curtain is such a milestone moment and we want fans to be able to become part of Australian television history with this once-in-a-lifetime stay in the Kennedy home thanks to Booking.com.”

The one-off experience will be supported by an integrated campaign set to roll out across earned media, digital, social and experiential from the 5th of July.

Credits:

Client:
Booking.com

Agency:
Red Havas
Host / Havas
Havas Labs

 

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