Booking.com tops YouGov’s March Biggest Brand Movers list

April 18, 2024 6:00

The latest Biggest Brand Movers list by YouGov has dropped, with Booking.com taking out first place.

In March, the online travel agency made gains in ten out of 13 metrics across Media and Communication (Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz), Brand Perception (General Impression, Corporate Reputation, Customer Satisfaction, Recommendation) and Purchase Funnel (Consideration, Purchase Intent) categories.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.