Booktopia announces restructure of its marketing team

Booktopia has restructured its marketing team, with changes to key personnel and an expansion of new roles coming into the team, with these changes effective as of 1 July 2021.

The restructure aims to better support the growing needs of multiple business units and brands, while investing in future acquisition and retention capabilities of Booktopia’s core retail trade.

Online bookstore Booktopia announces restructure of its marketing team

The current team structure will be streamlined and organised into separate streams, covering partnerships, trade marketing, campaigns, performance marketing, brand and communication, and creative.

CMO Steffen Daleng said: “This restructure will enable us to expand our operations across the marketing, advertising, communication and brand verticals. It creates a stronger foundation to stay relevant to our broadening customer mix and supports the diverse and growing business units within Booktopia Group. At its core, it puts our incredibly talented people, into the right positions with the right mandates to continue Booktopia’s growth trajectory.”

Each stream will have a new role overseeing it, with several marketing managers within the organisation being elevated into new positions for the growing teams. Trish Whitton will be head of partnerships, Thomas Ott will be head of trade marketing, Samantha Joice will be head of campaigns, Jeremy Decker will be head of performance marketing, Mark Harding will be head of brand and communication, and Booktopia will be going to market for a newly created head of creative role.

Jeremy Decker, head of performance marketing said: “As we approach the end of what has been an incredible year for Booktopia, the focus for the marketing team is on making sure next year is bigger and better. This change in structure will help us in ensuring that our employees are given the time and resources to focus on what they do best, and I’m honoured to be one of the people leading the team into our next growth phase.”

New roles that Booktopia is currently looking to fill in the newly restructured marketing team include B2B campaign planner, affiliate and marketplace manager, and community and influencer manager.

Booktopia has been seeing major growth across its operations in the last few years, with a public listing on the ASX in December 2020 and the acquisition of academic and tertiary retailer The Co-op earlier in the year, while growing its areas of book distribution to other retailers in Booktopia Publisher Services, and its own publishing program with Booktopia Publishing.


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