News Corp hires ex Facebook & Qantas exec to lead digital platforms
News Corp Australia has appointed former Facebook and Qantas executive Kristin Carlos to head up its digital platform business. As managing director, commercial platform, she will report to chief financial officer Michael Ford.
Carlos was most recently chief customer officer at Fitness and Lifestyle Group, responsible for developing and implementing strategic plans for brands such as Fitness First Australia, Goodlife Health Clubs and Centr by Chris Hemsworth.
Kristin Carlos
At Qantas, she headed the digital and entertainment division, while at Facebook she was head of media partnerships across Australia and New Zealand. Before that was director of connected entertainment at Yahoo7.
“She brings to News Corp Australia a customer-centric focus to technology solutions and demonstrated success in developing high-performance teams,” said Ford. “It’s great to have her join us and we all look forward to working closely with Kristin.”
In her new role Carlos will oversee News Corp Australia’s commercial model, and its News Xtend and News Connect platforms. News Xtend specialises in creating targeted digital campaigns for small-and-medium enterprises. The platform has enjoyed robust growth since its establishment almost seven years ago.
“The role presents an exciting opportunity to grow the digital platform business and to lead a key function at Australia’s premier digital media company,” Carlos said.
News Connect provides advertisers with first party audience data with trusted partner data. It collects two billion data points from News Corp Australia websites and apps, as well as from partnerships. It has 15 key partners including Near, FlyBuys, Qantas Red Planet, realestate.com.au, Fox Sports, productreview.com.au, TEG and more.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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