Boomtown to launch regional media insights portal and media agency education program

June 15, 2020 4:01

Australia’s regional advertising collaboration, Boomtown, is preparing for the ease of the COVID-19 restrictions with the launch of a new regional media insights portal and a media agency education program in partnership with the Media Federation of Australia (MFA) and NGEN.

Boomtown hopes the end of the restrictions will offer new opportunities for advertisers to connect with audiences, as regional towns are anticipated to see an influx of domestic travellers who are eager to spend their money supporting the local economy.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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1 COMMENTS

Interesting 15 Jun 20

Another installment from the back scratchers. No staff have seen the education. No staff have seen the briefing platform. And you launch it in trade press?

Come on guys. You can do better.

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