Boost Juice throws back to hyperbolic 1980s ads to promote holiday giveaway

Boost Juice has employed naff graphics, an enthusiastic spokesperson Dave ‘Burning Man’ Jones and 1980s music to promote its holiday giveaway.

The ad pays homage to over-the-top fire sale ads from decades gone by complete with a fake fire, shouting from the spokesperson and an incorrect image of Korea (showing the Great Wall of China).

Dave ‘Burning Man’ Jones will now be the face of Boost Juice’s competition which offers customers the chance to win hundreds of instant travel inspired prizes.

Sherpa put together the digital campaign, with managing director Andrew Coyle saying the agency loved working on innovative campaigns such as this.

“Content can consume a lot of resources for agencies and brands. Sherpa was designed to alleviate that pressure with our layered production facilities. We love being able to contribute to innovative campaigns and as content specialists, we know how to execute top line creative on modern budgets. It’s those skills that make us an innovative and valued partner.”

Christian McGilloway, chief technical innovation officer at Boost Juice, added: “Sherpa have really understood and transformed our vision for this campaign and brought to life a concept with engaging content that we know our customers are going to love. Being able to work directly with Sherpa has really simplified the creative process and we’re very excited by the final product.”


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