Boost Juice throws back to hyperbolic 1980s ads to promote holiday giveaway

September 27, 2018 2:44

Boost Juice has employed naff graphics, an enthusiastic spokesperson Dave ‘Burning Man’ Jones and 1980s music to promote its holiday giveaway.

The ad pays homage to over-the-top fire sale ads from decades gone by complete with a fake fire, shouting from the spokesperson and an incorrect image of Korea (showing the Great Wall of China).

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Andrew Coyle Boost Juice Christian McGilloway Dave 'Burning Man' Jones Sherpa

2 COMMENTS

KGB 27 Sep 18

Just a hint of Saul Goodman in there…

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But no one will care 28 Sep 18

If they never see it.

“Being able to work directly with Sherpa has really simplified the creative process,” is all well and good but if they don’t know how to amplify it properly to get earned eyeballs then it’s just self-serving. Why are the videos provided to trade press the ones from the agency’s Vimeo account and don’t show up anywhere in the real world even when proactively doing a quick Google search (which obviously no consumer would ever do)?

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