Telstra resellers Boost Mobile and Belong appoint Match Media

Boost Mobile Prepaid mobile service Boost Mobile has consolidated its media strategy, planning and buying into one agency appointing Match Media to the account.

The move sees Match pick up media on Telstra resellers Boost Mobile along with internet service provider Belong.

“We look forward to consolidating and streamlining our agency relationships to drive efficiencies across both brands and believe in Match we have found an ideal partner to take the brands to the next level,” said Ian Blackhall, CMO Boost and Belong, in a statement.James Simmons, COO of Match Media added: “We are delighted to have increased our remit across both Boost and Belong.  We initially began working with the Belong team on a digital project, to now have the visibility and ability to drive all channels and strategy across both brands is really exciting.

“Both brands are at different lifecycles and that provides an interesting challenge to give each a market edge whilst providing a great opportunity to drive learnings across brands and increase effectiveness of our communications.”

Boost Mobile refused to comment on which agency previously handled the media buying.

Nielsen puts the media spend of Boost Mobile at $1m in the year to 2014, although this figure does not include digital media.

Boost Mobile says it will be dramatically increasing its media spend in 2015 to $10m a year.

Nic Christensen 


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