Dick Smith renews Apple promotion in latest ‘Unleash Your Smith’ TV campaign

Dick Smith launched its latest  ‘Unleash your Smith’ TV campaign last night with a pitch to consumers to “make something amazing” with Apple products purchased through its stores.

The new campaign by IdeaWorks combines nostalgia for family relationships in combination with modern technology and builds on last year’s campaign in support of Apple.

The ad shows a suburban family of mum, dad and daughter enjoying Apple products including laptops, smart phones and tablets with the daughter creating a doll house based on her family home all by using Apple products.

Cassie Wheeler, general manager marketing at Dick Smith, said: “Our Unleash Your Smith campaign last year was a huge success, bringing to life the heritage of Dick Smith which has been helping everyday Aussies create and innovate for over 40 years.

“The campaign strengthens our position as the go-to destination for premium products that help all Aussie’s and their families create amazing things with the help of technology.”


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