Diageo has parted ways with advertising agency The Monkeys, Mumbrella can reveal.
The split comes as a result of The Monkeys not wanting to work on global business that only involves local adaptation.
The news comes less than a year after The Monkeys changed its name from Three Drunk Monkeys, which it was rumoured was because Diageo was uncomfortable with the ‘drunk’ part of its agency’s name. The Monkeys has always denied this.
A statement from the agency reads:
It is unfortunate but sometimes that is how things pan out. We would rather play a bigger role with our clients because that is where we are most effective and we welcome new opportunities in the category.
Diageo’s marketing director Matt Bruhn told Mumbrella: “We’ve been working with The Monkeys for about 15 months and have used a two above-the-line agency model – also using Leo Burnett. The Monkeys handled global brand advertising, and there was not enough work to stretch them as an agency.”
The move sees the entire account shift to Leo Burnett.
Bruhn added: “The Monkeys is an amazing agency, always looking to create amazing work. Doing global adaptations simply was not inspirational for them. We wish them well.”