Both parties ‘blew their comms campaigns by treating the electorate like dickheads’

Both of the main political parties made huge mistakes in their election campaign messages, the expert panel at this week’s Mumbrella Question Time said.

And Stuart Gregor, boss of lifestyle PR agency Liquid Ideas said:

“From the communication perspective, they treated the electorate like we were dickheads. I’d have got rid of the bullshit slogans, the cliches, the repetition of sloganism. Anybody who had anything to do with either of the campaigns should be at Centrelink Monday.”

Earth Hour director Andy Ridley said that the swing to the Greens demonstrated that if either party had included climate change in its messaging they could have won the election. And Simon Drewry, MD of Mango public relations, said the parties failed to properly use non-traditioonal channels

Mindshare CEO James Greet told the Sydney audience:

“If you’re trying to sell shit then you can’t. They didn’t stand for anything. There was no vision or conviction behind the big issues.”


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