BotW: Nine’s night watchman bats on; Why not use AI?; 2Day chases the kids

Tim Burrowes

March 15, 2025 11:21

Welcome to Best of the Week, written at beautiful Sisters Beach, Tasmania after a week running around in Sydney.

Today: How Matt Stanton passed Nine’s audition; Why did Telstra put so much effort into those dominoes?; 2Day tries to find a new niche; and Vinyl Group’s chair sells half her shares.

Happy Ides of March, except to Julius Caesar.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time to get a full year of event benefits.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Topics

Unmade Substack Vinyl Group

3 COMMENTS

Jonathan Kerr 15 Mar 25

“All week, I’ve been trying to think of a rational argument against using AI to make this ad. I’ve not been able to think of one.”….. Well the ‘making of’ video would have been shite!!

Gavin 15 Mar 25

Honestly thought it was AI, until I read it wasn’t in your preview of this piece yesterday. Does the general public know? Or care?

Josh 15 Mar 25

Surely the rational argument against using AI is to avoid the public backlash they got in 2024 for not giving Aussie crews a job to create their last brand campaign?

User ID not verified.