Bounce and Tourism Fiji launch scientific campaign to prove happiness comes naturally in Fiji

Timed with the International Day of Happiness, Bounce and Tourism Fiji unveil a social experiment led by neuroscientist Dr. Lila Landowski to explore how Fiji boosts traveller wellbeing.

The announcement:

Launching on International Day Of Happiness, Bounce set out to prove that happiness truly does come naturally in Fiji. Partnering with prominent Australian neuroscientist Dr. Lila Landowski, the social experiment with Tourism Fiji was designed to understand just what it is about a trip to Fiji that leaves travellers feeling so happy.