BPAY personifies the mailbox – and makes him redundant

An angry letterbox berates his owner for using online bill service BPAY in a new ad from BMF.

The ad – “The human letterbox”  – attempts to showcase the ease of using the BPAY online banking platform, using the tagline “your letterbox may never see another bill”.

The campaign will run in print and outdoor as well as TV.

Keith Brown, general manager business services at BPAY said: “We are extremely excited to be launching this new campaign for BPAY View and highlight to the Australian public the benefits that the service offers them.”

The campaign follows BMF’s BPAY Bingo advertising campaign launched last year with the tagline “the fun way to pay bills”.


  • Agency: BMF
  • Media: IKON
  • PR: Frank PR

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