BPAY promote Scheduler with outdoor ads playing on the struggle to time events perfectly
Electronic bill payment system BPAY is promoting its Scheduler, which gives users the option of choosing to pay now or scheduling to pay closer to the due date, with a campaign playing on the idea that while you can’t perfectly time everything in life, you can now perfectly time to pay your bills.
The campaign, created by BMF, is running across outdoor, digital and print, and represents the idea of perfect timing in visual images.
Warren Brown, BMF creative founder, said: “When it comes to the timing of events that shape our lives we’re all usually less than perfect. This led us to discover a creative way to get noticed and ensure the message from BPAY was understood.
“After all we don’t like paying bills too early, or too late, incurring late payment fees, but given the opportunity to pay them bang on time and the peace of mind that would give you, made the idea of scheduling your bill payments with BPAY an absolute godsend.”
Louise Genge, BPAY head of marketing, said:“We wanted to remind people how easy and relevant BPAY is and to what extent it can actually help manage payments. The campaign delivers the message of perfectly timing your bills in a noticeable, relevant and humorous way.”
Credits:
- Creative Founder: Warren Brown
- Copywriter: Alex Bolderoff
- Executive Planning Director: Christina Aventi
- Strategic Planner: Sarah Hood
- Managing Director: Steve McArdle
- Account Director: Enda Kelly, Claire Thompson
- Senior Account Manager: Chris Hill
- Project Manager: Lisa Houatchanthara
- Print Producers: Karen Liddel, Jane Gower
- Art Buyer: Basir Salleh
- Art director: Helen King
- Photographer : Jonathan May
- Production: Flipp Management
- Retoucher : Limehouse Creative
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Looks like you can’t perfectly do art direction either.
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