AANA picks up international award for raising profile of marketing through TV interviews
The Australian Association of National Advertisers (AANA) has picked up an international award for Marketing Dividends, its series of interviews with chief marketers which aired on Sky News.
The association won the President’s Award for ‘Outstanding Leadership in the Marketing Industry’ at the World Federation of Advertisers (WFA) Global Marketer Week in Marrakech.
The WFA recognised Marketing Dividends, a second series of which is in the pipeline, for its innovation and scaleability.
“Everyone at the AANA is so delighted to receive this award. It means so much to us that our international peers acknowledge and embrace the work we are doing to elevate the profession,” AANA chief executive Sunita Gloster said.
“I’d like to thank everyone who contributed to the initiative. Scaleability was a key criteria for the award and we are very proud that several other countries are planning to follow our lead. Back in Australia, series two is now in development and we look forward to sharing it with you soon.”
Marketing Dividends is a joint initiative between the AANA and MEC Global and was produced in partnership with MCN and Sky News.
It was created to help elevate the profession by creating a better understanding of the role marketing plays in company growth.
The award, which is presented every two years, was accepted by AANA’s director of policy and regulatory, Simone Brandon.
