Braintree tackles issues with online payments in latest campaign

Paypal’s subsidiary web payment system Braintree has launched a new campaign trying to position the payment system as the solution to issues with online payments.

The campaign aims to explain to consumers the features of the online payment process.

Created by US agency And Repeat and led by Braintree’s Kasia Leyden, the campaign features different people from across Braintree’s global market explaining to consumers how the brand resolves issues such as speed, security, and conversion rates for customers and businesses.

Each 15-second spot shows a person explaining how Braintree can simplify the online payment process, revealing statistics such as 68% of online shopping carts are abandoned before check out, and mobile payments will increase by 74% in the next two years.

The work is aimed at raising awareness of potential payments offerings.

The campaign will run across the Australian Financial Review on video display and the BBC as well as well as in Sydney and Melbourne’s Qantas business lounges.


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