Brand USA picks up former Hopeful Monsters business director

The United State’s destination marketing company, Brand USA, has hired communications and marketing expert, Jade Glashoff, to serve as its director for Australia and New Zealand.

The appointment will see Glashoff helm the promotion of the US as a prime destination for New Zealand and Australian tourists.

Specifically, the marketing professional will be working across all events, trade marketing and brand partnership initiatives. Moving forward, Glashoff’s new gig is expected to bolster Brand USA’s strategy and creative operations for its ANZ team.