Brandcrush’s new activation platform connects brands with consumers in cafes, unis and gyms

Brandcrush has created a marketing platform that connects brands with consumers in more than 650 ‘real world’ locations.

The spaces, known as ‘activation hosts’, include the University of New South Wales and Luna Park Melbourne, along with cafes and restaurants, gyms, co-working spaces, hair salons, pools, markets, hotels and laundrettes.

Brandcrush founders Teresa Aprile and Matthew Hurle

“We realised traditional hit-and-miss mass sampling campaigns can be costly, have staffing headaches, high sponsorship costs and long lead times,” said Teresa Aprile, co-founder of Brandcrush.

“We’ve created a really simple online platform that connects brands to non-traditional yet highly targeted activation spaces, making it simpler, faster and far more cost effective.”

Through the platform, brands can engage in product sampling (such as gifts with purchase, bathroom placements and goody bags), experiential activations in streets and foyers, on-the-menu collaborations (where brands can feature on a cafe menu item), sponsorships for events and festivals, and counter top displays.

Brandcrush said in a statement that it has saved clients up to 60% on their average cost per reach when compared to previous campaigns.

“We’re making it so easy for brands and marketing agencies to discover and book targeted spaces for their activations. Brands can literally have their entire activation campaign organised in minutes and they can choose what they want to spend,” said Aprile.

“All activation hosts benefit by earning incremental revenue whenever they are booked, so both brands and hosts are gaining through this world first platform.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.