IPG folds Airborne into Ensemble to create new full service creative agency

Justin Ricketts

Creative agency Airborne has been folded into fellow IPG Mediabrands agency Ensemble, as the group looks to reposition the branded content agency as a full service creative outfit.

CEO Justin Ricketts said: “We’ve effectively taken two highly creative businesses and merged them to create a new and more powerful proposition. It is a genuine case of one plus one equalling three – with the all of the complimentary services previously offered under Airborne now fitting under the Ensemble brand.”

Airborne’s management team of Scott Player and Kristy Player have moved into the new offering with Scott taking the COO role and Kristy head of design, while all the staff from the two agencies will be retained. They already share office space in Sydney.