Branding agency Principals hires Mary Winter as insights director

Branding agency Principals has appointed Mary Winter as insights director.

Winter will be working on client projects across Principals’ three offices in Melbourne, Sydney and Auckland. Her work in research and insights will also complement the agency’s new design arm, Alpha Lab.

Winter joins Principals as insights director.

Winter has 25 years’ experience in research. She joins Principals from Push Collective where she was research and strategy director. Previously, Winter has worked at GfK, EY and STW Group (now WPP AUNZ).