Brands are using virtual Influencers as they venture into the metaverse to attract younger generations

November 4, 2022 9:50

Brands are tapping virtual idols during this year’s 11.11 Global Shopping Festival as they venture into the metaverse to attract younger generations.

Alibaba Group’s hyper-realistic computer-generated influencers Ayayi and Noah are taking up positions as brand ambassadors to help retailers build brand profiles and amass followings among digitally-native consumers.

Launched in May last year in collaboration with Ranmai Technology, Ayayi is the first virtual influencer in China. She is known for her pearlescent hair and calm personality, which has helped her gather over one million social media followers.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

11.11 Global Shopping Festival Alimama Antonello Germano Ayayi Ayayi and Noah Daxue Consulting L'Oreal Mark Tanner Ranmai Technology Tommy Hilfiger

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Brands are using virtual Influencers as they venture into the metaverse to attract younger generations

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